Billboards across the country advertise marijuana with false health claims that would never be allowed for tobacco or alcohol. Big, bold and high (no pun intended), these signs help to sell the drug — while being seen by thousands of children.
Why can’t state regulators stop these assaults on the public that attempt to portray weed as the road to a long life and better health?
Our answer: the cannabis industry which has legions of lobbyists in state governments — routinely prevails against sensible legislation. Only the states of Vermont and Montana ban billboard advertising. Most states struggle to regulate marijuana because the industry overpowers legislators with incredible promises.
This sampling of billboards from around the country proves that the cannabis industry gets away with “murder” in legalization states. It also proves that the ganjapreneurs, or so-called cannabis “doctors,” make fraudulent claims.
Quack Medicine and Phony Doctors
No ethical doctor would claim that cannabis is the road to a long and healthy life. It’s about as medical as 100-proof alcohol. Heavy, long-term cannabis users, like smokers and heavy drinkers, shorten their lives. Even when some choose cannabis for palliative care, the drug doesn’t do anything comparable to real medicine. Many with cancer try cannabis and reject it. Washington state
The “medical” marijuana industry’s false advertising began when they adopted a green cross, a pharmaceutical sign used in Europe. The gimmick continued by using the term “dispensary, ” which means a clinic, or a room where medicine is dispensed. Marijuana is numbness, not medicine. Chicago in 2021
The pot industry understands addiction marketing. In Chicago, 2021, Cresco Labs ran billboards repeating the word, EVERYDAY several times. Of course, a public outcry followed.
More recently, drivers into Chicago and O’ Hare Airport were greeted with a large billboard exclaiming that cannabis-infused drinks are better than SEX. Big bold letters and hot red on a white background were used to capture attention.
In Washington state, signs of pretty young women lure people into a pot shop called “Green Lady Marijuana.”
What about the Freebies?
Even worse, an activist group in Washington, DC, gave out free marijuana with COVID shots. The program was called “Joints for Jabs.” Washington, DC, bans pot shops but allows gifting.
Most despicable are the advertising campaigns trying to get parents, and particularly women, to use weed. Based on the number of child abuse deaths caused by pot-using parents and the knowledge that pregnant women must not use cannabis, these promoters must be stopped.
We may hate the cannabis industry, but give them credit for being some of the biggest con artists of our era — better than Big Tobacco and the opioid industry.
Have any complaints ever worked?
Yes, a Colorado store with a mural of Cookie Monster from Sesame Street was forced to take it down after Sesame Street sued.
In California, a father complained the pot shops weren’t following the promise of Prop 64 not to advertise on interstate highways. He sued and won.
Editor’s Note: Many of these signs are no longer visible, but the article is meant to alert the public of cannabis industry tactics.