Tag Archives: advertising

Uncategorized

Advertising drives higher youth use of marijuana in legalization states

In states where recreational marijuana is legal, adolescents ages 12 to 17 reported a 25% higher increase than in states without legalized cannabis.  The spike in marijuana usage that came with legalization is most dramatic among young people, and advertising probably drives the increase.

The unstated goals of the legalization movement – seen in the billboards, push polls, lobbying, political donations and empty promises – are making money and increasing usage. Continue reading Advertising drives higher youth use of marijuana in legalization states →

Featured, News Articles

Judge’s ruling to end many cannabis billboards in California

A judge’s ruling last week blew the lid off of the deceptive practices of the marijuana legalization program in California.  San Luis Obispo County Superior Court Judge Ginger E. Garrett made a ruling that bans certain billboard advertisements.  The decision affects the entire state.  Hopefully, children will see fewer large signs promoting marijuana. 

State officials allowed hundreds of billboards advertising marijuana along California highways, in contrast to voters’ expectations. A 2016 ballot initiative that legalized the sale of pot for recreational use was supposed to ban this type of advertising.  Proponents of the ballot gave voters the impression that children wouldn’t see such ads. The Bureau of Cannabis Control, a regulatory agency,  violated terms of Proposition 64.

We quote from the Los Angeles Times : “The lawsuit was filed by Matthew Farmer, a San Luis Obispo construction contractor who is father to a 15-year-old daughter and a 12-year-old son.

“One of his two attorneys, Stewart Jenkins, said Farmer voted for Proposition 64 in 2016 because he did not think adults should go to jail for smoking pot but was concerned when cannabis ads began appearing along the 101 Freeway traveled by his family. Continue reading Judge’s ruling to end many cannabis billboards in California →

Washington

Washington Cracks Down on Billboards Advertising Pot

Marijuana Dispensaries have been open for three years in Washington and it’s taken legislators this long to crack down on billboards.  Last week that passed a bill aimed at making the the signs less appealing to children.

Legislators passed SB 3151 which will try to limit how marijuana companies can advertise on billboards  The sign for Green Lady Buds in Olympia uses sex appeal to portray a certain image (pictured above).   Another sign that some people found inappropriate to young audiences had a large cat saying, “I’m so high right meow.”

Rep. Joyce McDonald Introduced Bill

State lawmakers don’t think the billboards should appeal to children in any way.  The new signs should use words, not pictures.  The bill has gone to Gov. Jay Inslee for his signature.

State Rep. Joyce McDonald of Puyallup,  introduced the bill.  She said, “The people who have called me from my district are very concerned because every time they drive past, the billboards are in their face”   Concerned about impressionable children learning to read,  McDonald wanted to ban all the marijuana advertising on the billboards.  She doesn’t understand why the state prohibits such advertisements for cigarettes, but allows them for weed. Under a 1998 settlement agreement reached with 46 states, including Washington, tobacco companies agreed to stop using billboards to advertise their products.