Anti-Pot Movement Starts New Project After More States Vote to Legalize
After spending more than $20 million, the deep pocketed pro-marijuana investors prevailed in California. They also won in Nevada and Massachusetts, with the votes much closer. Arizona fended off the attempt to legalize marijuana. Vermont elected a governor who said he is against marijuana legalization. Several Oregon cities rejected marijuana sales.
In Colorado, the products with a high amount of THC (the psychoactive quality that brings the high) have been responsible for most of the hospitalizations and deaths. However, the marijuana businesses bought out an attempt to put a ballot that would cap the THC at 16%. So far the marijuana industry has not been held accountable for its deceptive political and marketing tactics.
SAM Project Will Make Pot Accountable
Smart Approaches to Marijuana (SAM) and its partners are spearheading a new initiative called the Marijuana Accountability Project (MAP). Our objective is to be a credible resource for the oversight of the recreational marijuana industry as it begins to take hold in states. There will be more ballots. SAM hopes that some states will defeat these ballot measures, but acknowledges that some are likely to pass. Regardless of outcome, SAM and the Marijuana Accountability Project will continue pushing back against the abusive practices of the marijuana industry in the states that have already legalized marijuana.
In their announcement SAM said: “We cannot let another industry dead-set on hooking a new generation gain an unfettered foothold in society without a watchdog at their back. We intend to launch the initiative in late 2016 with a press conference in Washington, D.C., where we will outline our objectives, year one activities, and a new research report that shows the true cost of marijuana legalization on the health of states.
MAP will include the following activities in 2017:
Congressional Outreach: SAM will boost federal lobbying efforts to stop legalization on the federal level.
State Report Card Tracking Project: Evaluate the states with legal recreational marijuana across the following metrics: Public health (incidence rates of poisonings across age and demos), public safety (car crashes, ER visits), marketing (evaluate and compare based on other legal drugs), political influence (track lobbying and spending), and economic impact (promises made on funding, promises kept?)
Community Roundtables: We anticipate holding up to five community roundtables, open to the media, in select states in the first year. At these events, we will release the results of the tracking project, and hear from citizens who have been impacted by legalization and the industry as a whole. These roundtables will serve two purposes: show the real life impact of legalization, and promote MAP as a critical oversight voice.
Public Education/PSA Campaign: SAM will launch a media campaign called “Are We Sure?” that asks localities if they really want marijuana stores in their neighborhoods. The campaign will also be used in non-legalization states, and will educate the public on today’s high THC marijuana and its impacts.
Earned Media: Earned media will be a critical component to ensure the accountability messaging and approach is well understood in our target states, and pushes the agenda forward. Our tactics will include op-eds, rapid response, editorial board visits, press conferences, and reporter briefings.
Organization of Municipalities Concerned about Marijuana (OMCM): OMCM will consist of officials from localities that have implemented strict controls on marijuana, including those that have banned marijuana stores altogether, and officials from other jurisdictions interested in promoting public health-based marijuana laws. Through OMCM, these localities will share best practices, model ordinances, and other strategies.
SAM Legal Initiative: SAM will launch an initiative to hold marijuana businesses accountable to the law of the land, and research legal compliance issues.
SAM State Legislative Caucus: The SAM State Legislative Caucus will bring together like-minded state legislators who want to stop legalization and commercialization, and share best practices on marijuana policy.
Model laws: MAP will also develop copies of model state laws and local ordinances to control the marijuana industry, incorporating best practices from existing laws and input from scientific and legal experts. MAP needs founding partners.
Kevin Sabet, President of SAM said that we can change the trajectory of marijuana legalization. SAM released a statement at 3 a.m. : “Tonight’s results were disappointing overall, but given how we were outspent by 15 to 1, not wholly unsurprising,” said SAM President Kevin Sabet, who also served as a White House drug advisor. “There are several bright spots: Arizona resisted legalization and their campaign will be a blueprint for other states in the future. Vermont Governor-elect Phil Scott will be replacing the most pro-legalization governor in our history (Peter Shumlin), and a pushback is starting in Oregon. No matter what happens in Maine, we will be in a strong position when the legislature meets. We will redouble our efforts with this new Congress. And we won’t abandon the legalized states, where much work remains to be done.”
For more information, contact email@example.com.
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