Three things cannot be long hidden: the sun, the moon and the truth. “Marijuana…Know the Truth” is a new campaign of the Drug Free America Foundation, Inc. Its producers designed two videos to educate the public about the real consequences of marijuana use. The initiative begins with public service announcements (PSAs) that examine the connection between marijuana use and opioid abuse and overdose. A thirty-second commercial begins this week and will run in select movie theaters throughout the country for 10 weeks. The video features a mother, Karen Bailey, who tells the story of how her son started smoking marijuana in middle school. His marijuana use turned into an opioid addiction that ultimately took his life.
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Drug Free America targets the commercial to cities and states that have been hard hit by drugs and overdose deaths. By a long shot, drugs cause far more accidental deaths in the US than both guns and traffic incidents. To drive home that point, the campaign will run digital PSAs, too. The theater PSAs appear in CO, CT, DC, FL, IL, IN, KY, MA, MD, ME, MI, MN, MT, NH, NJ, NM, NY, OH, OR, PA, and WV. For theater information, contact Amy at firstname.lastname@example.org.
The Drug Free America Foundation has a longer version of the video on their homepage. In this video, Karen Bailey explains in more detail the gripping story of how her son’s marijuana use transitioned into an opiate pill problem.